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BLACK HEROES MATTER represents a paradigm shift; a change in the prevailing philosophy that governs pop culture. 

It’s an SOS call to Black creators specifically (and creators of color) urging them to bring to life positive, well-balanced heroes that reflect our best selves to the nation, the world-at-large, and most importantly, to our children; without any apology. 

It’s also a call to consumers, urging them to demand the same; nothing less than positive, well-balanced representation in media.

Make a statement without saying a word. 

With #BHM gear; be the change you want to see.


There were plenty of surprises at San Diego Comic-Con, but one of the most buzzed-about events at the convention had nothing to do with Marvel or DC.

What was planned to be a small Black Lives Matter flash mob grew into a phenomenon after comics writer URAEUS showed up at the convention with twenty t-shirts sporting the phrase "Black Heroes Matter." 

Award-winning comic book writer David F. Walker, whose credits include books for Marvel and DC, organized the flash mob, with it growing into something bigger than he imagined.

"It just sort of snowballed. I'm not much of an organizer. So it really took a couple of other people to take the lead on things. The next thing you know, URAEUS, he shows up with his Black Heroes Matter t-shirt," Walker tells Heat Vision. "And everyone lost their minds over that."